Penguin Composition Rules
Designers
Year
1946
In 1946, Jan Tschichold was hired by Sir Allen Lane, the chairman of Penguin Books, to create book covers that were simple and elegant, reflecting the content within.
Tschichold focused on using bold geometric shapes and patterns to convey visual appeal and a sense of order. He summarized these ideas in the so-called “Penguin Composition Rules.”
Prior to his arrival, Edward Young, Penguin’s Production Manager, had designed the original Penguin book covers and logo in the 1930s. (ss)
Object views
Sources
north_east
Penguin Cover Design
Objects by
Jan Tschichold
Period around
1946