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Data Processing symbols for Olivetti
Designers
Tomás Maldonado
Method
information design
Year

1967

Between 1964 and 1967, Tomás Maldonado and Gui Bonsiepe developed a new alphabet character system for Olivetti, a manufacturer of typewriters and computers.

The brief was to develop a semiotic system that combined theory and practice. The new non-grammatical system for electronic data processing machines was to be created on the basis of an analysis of existing sign systems. Maldonado and Bonsiepe created a modular system consisting of light sockets, keys, symbol carriers and structures to support them.

Their alphabet consisted of two classes of characters: basic characters and determinatives.

The basic characters are comparable to nouns in a language. Functional units of a system acted as references for these. These include magnetic strips, lockers and disk storage. Their basic geometric symbol is the square and they have a two-dimensional character. Determinatives are comparable to adjectives and verbs. States and processes of the machines were taken as a reference. In other words, indications such as “ready”, “compare” or “functioning”. Their form is linear. There are syntactic and semantic relationships between the two classes of signs.

In order not to impair recognizability, a maximum of three characters were combined on an area of 14 mm. (kl)

Object views
Further Links
north_east ulm 5 north_east ulm 8/9
Sources
north_east The contribution of Tomas Maldonado to the scientific approach to design at the beginning of computational era - THE CASE OF THE HFG OF ULM north_east ulm 8/9
Objects by Tomás Maldonado
all Objects by Tomás Maldonado north_east
Method → information design
Method information design north_east
Tags
olivetti
data processing symbols
information design
alphabet
computer
Tomás Maldonado
Gui Bonsiepe
milan
ulm
Hochschule für Gestaltung
HfG
semiotic system
Period around 1967
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