In 1959, Paul Rand was commissioned by Westinghouse Electric Corporate, where he redesigned their visual identity using humorous and clever graphic design. My interpretation of the design is that it is meant to resemble a circuit board, of course, relevant to the client. Rand has made it look like a dot to dot, joining the dots on the circuit to finally make the ‘W’ where he then uses on the brands logo. I think this is really smart, but I only made this connection after I research what Westinghouse was, as I was not aware of what they do. Even though this was designed in 1959, Rand seems to have an eye for creating timeless design as his designs don’t seem to age.