Poster Swissair
Designers
Method
offset printing
Year
1982
Dimensions
102
×64
cm
Siegfried Odermatt’s Swissair poster from 1981 captures the distinct, streamlined elegance typical of Swiss design, paired with a strong visual identity for the airline. This poster emphasizes Swissair’s dedication to precision and quality, conveying a sense of reliability and Swiss pride through its minimalist and clear design elements. Odermatt used vibrant yet refined colors and modern typography to create a sophisticated visual, effectively appealing to an international audience.
This approach was characteristic of Odermatt's work during the 1980s, blending Swiss modernism with accessible, appealing aesthetics for both commercial and cultural clients. (hs)
Sources
north_east
Poster
Objects by
Siegfried Odermatt
Method →
offset printing
Period around
1982
